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If there’s one thing that hasn’t changed in the world of event planning, despite all of the recent tech advances, it is the importance of the opening speech.
This initial speech remains a crucial moment, and one you shouldn’t leave up to chance. It’s your first (and possibly only) opportunity to capture the audience’s interest, so don’t waste it. If you want to know how to make your event’s opening speech truly memorable, keep reading.
The basic structure of an opening speech for an event
A great speech for an event is never improvised. It takes preparation, strategy, and a clear understanding of your audience. Before writing anything, take time to understand who your attendees are, what they expect from the event, and how you can capture their attention from the very first moment. Done right, this first contact can make a big difference in the level of engagement and participation received throughout the day.
Generally speaking, the basic structure of a welcome speech should include the following elements:
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Greeting: start by briefly introducing yourself, welcoming the audience and thanking them for attending. You can also take this chance to acknowledge your team or the partners who made the event possible.
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Introduction: after the greeting, offer a short introduction explaining why everyone is gathered. Be direct and clear, without going into too much detail.
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Event overview: This is the body of your opening speech. Give a quick rundown of the event agenda and share useful information so that attendees know what to expect.
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Closing: Wrap up by thanking everyone again and inviting them to enjoy the event with energy and enthusiasm.
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Duration: Your speech should last between 2 and 5 minutes. If you have something truly engaging to share, you can make it a little longer, but when in doubt, remember that less is more.
This is a basic, tried-and-true structure that is functional, low-risk and effective. It’s the least you should have prepared. While it may seem simple, nerves can easily get the best of you. So don’t underestimate it. And remember: speak slowly, articulate clearly, and project your voice at the right volume.
6 key tips to prepare a speech that leaves an impact
Now that you know the basic structure of an opening speech, it’s time to go one step further and think about how to create real impact. Here are six expert tips:
1. Know your audience
If you want your speech for any event to resonate, you need to study your audience closely. As the organiser, you should already have this information, so use it wisely.
Speaking to a young audience isn’t the same as addressing seasoned professionals or a niche sector. Understanding your audience allows you to be more creative and personalise the opening speech accordingly.
2. Practise in front of a mirror
If you’re not used to public speaking, practise in front of a mirror. You can also rehearse with your team, friends or family. It’ll boost your confidence, help you memorise key points and reduce stress on the big day.
Alternatively, if you prefer not to memorise your script, consider using a teleprompter, a widely used tool at events.
3. Ask for feedback
Whether you’re confident in your what you have written or not, always ask for feedback. A second opinion can offer a fresh perspective and help you spot weak areas — maybe your speech is too long, a phrase sounds awkward, or a section lacks clarity.
4. Get the sound right
Picture this: your speech is perfectly timed, every word in place — but on the day, the microphone keeps cutting out or producing feedback... a nightmare.
That’s why your opening speech shouldn’t just be well-written; it also needs flawless technical support. Make sure the AV equipment is appropriate and working perfectly. If you need help, consider renting a professional sound system for your event.
Want to learn more about the most common audio mistakes and how to avoid them? Check out this article.
5. Break the mould
If a classic event opening speech feels too conventional, go bold. Think big staging, projection screens, countdowns, music, humour, storytelling, audience interaction, support videos, props — the options are endless.
A unique and powerful opening speech can set the tone for the entire event. That being said, if it is delivered poorly, it can have the opposite effect.
6. Use visual aids
Visual support like screens, images, short videos or motion graphics can significantly boost the impact of your speech. You don’t need a full-blown presentation, but rather visuals that support your message. These can be especially useful when explaining data, showcasing results, or introducing the event’s purpose.
Just make sure all visuals are perfectly synchronised and aligned with the tone of your speech.
4 inspirational opening speeches
Sometimes, the best way to move an audience is to study those who have already done it. These iconic speeches not only defined historic moments, they also demonstrate how the right blend of storytelling, tone, rhythm and emotion can leave a lasting impression. Use them to inspire your own approach:
“I have a dream” – Martin Luther King Jr.
An iconic speech that transcended its era. Martin Luther King Jr. connected with millions by appealing to universal values like equality, hope and justice. His use of rhythm, repetition and message clarity are all techniques that you can adapt to your own style.
If you want to create a powerful, emotional experience on stage, we welcome you to do so with our impeccable AV technical production.
“Yes we can” – Barack Obama
A milestone in political and personal motivation. Obama used simple but powerful language, tapping into collective action and personal empowerment. This speech serves as a masterclass on how to energise your audience.
To make sure your message is as clear and strong as his, however, you’ll need the right sound system.
Steve Jobs – Stanford University commencement speech
A speech full of authenticity, vulnerability and storytelling. Jobs shared his failures and lessons learned in a heartfelt way, connecting with the audience through raw human emotion. This is perfect for leaving a deep and lasting message.
Complement your speech with visual storytelling. Discover our audiovisual solutions for events.
Malala Yousafzai – United Nations speech
At just 16, Malala delivered a message that moved the world. Speaking about education, peace and justice through her personal story gave her words unmatched power. This is a brilliant example of how honest and courageous messages can move people.
Of course, only trial and error will show what type of opening speech fits your style and how far you're willing to innovate. Hopefully, these tips and examples will help you craft a speech that connects with your audience and kicks off your event in a memorable way.
Want a memorable opening speech? Request audiovisual support today
You might have a brilliant idea and a powerful story — but if the mic cuts out, the lights don’t work, or the screen stays black… the impact is lost.
Audiovisual production is essential for your speech to truly work. And it’s not just about avoiding technical hiccups — it’s about enhancing your stage presence, creating an immersive atmosphere, and making sure that every word reaches the audience with clarity and emotion.
With a professional AV partner like Novelty, you get:
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Teleprompters, technical support and pre-event rehearsals
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Custom-designed stage setups with attention to detail
Never underestimate the power of great AV. If you want your opening speech to be unforgettable, make the environment unforgettable too. Request your personalised AV quote and let us help you shine.
