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Can you imagine an event where lighting, sound, video, broadcast react on their own and everything stays perfectly in sync?
In large-scale corporate events and live shows, achieving that level of technical precision has always been a challenge. Coordination between teams, tight schedules, and complex sequences often limit creativity and increase operational stress.
With AI tracking technology, that barrier disappears. Naostage, the first sensorless stage tracking system, has arrived at Novelty Spain to revolutionise audiovisual automation for live events. This groundbreaking solution enables every movement on stage to automatically trigger lighting, sound, or video with millimetre precision and unprecedented fluidity in professional technical production with artificial intelligence.
“Novelty Spain’s adoption of Naostage confirms the growing interest in AI-driven tracking and helps accelerate awareness in Southern Europe.” — Anatole, Naostage
What Is AI Tracking Technology and Why Is It Transforming Live Events
Audiovisual automation powered by artificial intelligence is redefining how creative and technical teams collaborate during live productions. Instead of relying on manual intervention or physical sensors, sensorlessstage tracking detects in real time the position and movement of every person in the space.
This allows lighting, sound, and video effects to synchronise automatically with the performers’ actions guaranteeing a seamless experience. For event agencies and freelance technicians, it means greater efficiency, control, and creative freedom: every second becomes an opportunity to move the audience.
Naostage K SYSTEM: Sensorless Audiovisual Automation
At the heart of Naostage’s innovation lies the K SYSTEM, a sensorless stage tracking platform that uses computer vision to identify and follow people or moving objects within a space.
Unlike other systems, it requires no tags, cameras worn by users, or physical devices. Thanks to its AI-based image processing, the system detects position and gestures with absolute precision—even in complex conditions like fog, LED reflections, or moving structures.
The K SYSTEM transforms any stage into an interactive and responsive environment, where audiovisual automation for live events happens naturally—without interruptions or delays.
How It Works: Computer Vision and Real-Time Intelligence
The Naostage K SYSTEM uses a set of 3D cameras and computer vision algorithms that analyse the space in real time. Each camera captures the position, movement, and distance of performers or speakers, generating a three-dimensional map of the stage.
This data is processed by artificial intelligence, which identifies people, predicts trajectories, and triggers synchronised actions—a spotlight that automatically follows a speaker, a video that changes with movement, or music that reacts to the performer’s flow.
In essence, the system “understands” what’s happening in the space and responds accordingly, ensuring fluidity, accuracy, and consistency in every live show or corporate presentation.
Professional Integration and Compatibility
The Naostage K SYSTEM integrates easily into any professional audiovisual production environment. It’s compatible with industry-standard protocols such as OSC, PSN, and Art-Net, and can be connected withleading systems like Disguise, MA Lighting, or d&b Soundscape.
This flexibility allows audiovisual suppliers for corporate events to incorporate Naostage seamlessly into their workflows, enhancing creativity without adding complexity.
Key Benefits for Advanced Technical Teams
For demanding production crews, Naostage brings clear, measurable advantages that optimise every stage of the event:
- Less manual programming: Automates repetitive tasks and reduces setup time.
- Millimetre precision: Synchronises light, sound, and video with flawless accuracy.
- More creative freedom: Lets teams focus on storytelling and show design.
- Total reliability: Maintains performance even in fog, reflections, or moving environments.
A tool designed to enhance technical production with artificial intelligence, simplifying workflows without sacrificing creativity.
Novelty Spain’s Experience: Real-World Training and Testing
Naostage’s arrival at Novelty Spain included an on-site training session led by Anatole, Product Specialist at Naostage.
During the session, Novelty’s technical team explored the entire K SYSTEM workflow—from 3D planning to real-time integration with lighting, video, and sound systems.
A Hands-On Naostage Session
Held at Novelty Spain’s facilities, the training allowed technicians to experience firsthand how the K SYSTEM responds in real time to movements on stage, automatically integrating lighting, sound, and video.
They also experimented with 3D environments created in the software and tested advanced features like recorded video playback and multi-zone automation.
Real Applications: From Corporate Events to Concerts
The Naostage system is already reshaping the way live events are produced. Its precision and flexibility make it ideal for multiple formats:
- Corporate events and keynotes: Lighting and video follow the speaker automatically.
- Concerts and shows: Visual effects react dynamically to rhythm and motion.
- Interactive installations: Audiences trigger audiovisual content simply by being present.
In every case, audiovisual automation for live events enables more immersive, coherent experiences—where technology adapts to creativity, not the other way around.
Discover more examples of international events produced by Novelty Spain
More Creativity, Less Technical Friction
AI-powered audiovisual automation doesn’t replace human technicians—it empowers them. By removing repetitive and complex tasks, Naostage gives professionals more time and focus for what truly matters: creativity.
Every transition, effect, and stage movement flows smoothly and without room for error. This allows teams to design more emotional, seamless, and memorable experiences for their audiences.
“Naostage was designed for creative freedom. The system adapts to the artistic intent — not the other way around.” — Anatole, Naostage
The Future of Technical Production with Artificial Intelligence
The partnership between Naostage and Novelty Spain marks a turning point in the evolution of the audiovisual sector. Technical production with artificial intelligence is no longer a futuristic promise—it’s a real tool that optimises processes and expands creative possibilities.
In the coming years, this AI tracking technology will naturally become part of all types of productions—from concerts and exhibitions to large-scale corporate events. Its precision and adaptability will make every project more immersive, efficient, and expressive.
Discover Naostage with Novelty Spain
With the integration of Naostage, Novelty Spain reinforces its commitment to innovation and audiovisual excellence. This alliance opens a new chapter in audiovisual automation for live events, where precision and creativity come together seamlessly.
Whether you’re an agency aiming to amaze your clients or a freelance technician looking to take your productions to the next level, this technology offers a new way to create memorable experiences.
Talk to Novelty Spain’s technical specialists and discover how artificial intelligence can transform your next event.
FAQ: Naostage and AI Automation for Live Events
