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Groupe Novelty, a leading international provider of premium technical solutions for live events and audiovisual production, is pleased to share the group’s announcement regarding the acquisition of Delta Live, a highly respected UK‑based company specialised in audio, production and event delivery.
This strategic acquisition represents a significant milestone in Groupe Novelty’s international expansion, reinforcing the group's position in the United Kingdom, one of Europe’s most innovative and dynamic event markets.
A Stronger International Network
Founded in 1988 and affiliated with the L‑Acoustics Group since 2019, Delta Live is known for its customer‑first approach and technical excellence in corporate events, venue productions and complex live experiences.
Now operating under the brand “Delta Live by Novelty”, the company will continue to preserve its identity, leadership and long‑standing client relationships, while gaining access to Groupe Novelty’s global expertise and extensive technical resources.
This integration strengthens Delta Live’s capabilities across Groupe Novelty’s five technical pillars: audio, lighting, video, rigging, and power distribution, enabling the company to support larger and increasingly international productions.
Shared Values and a Shared Vision
“At Groupe Novelty, we were immediately impressed by Delta Live’s commitment to quality, innovation and people‑centric leadership. This partnership is a natural fit to support our growth in the UK,” states Jacques de La Guillonnière, Founder, President and CEO of Groupe Novelty.
This acquisition reinforces the Groupe’s shared mission of delivering technical excellence and expanding global collaboration across all its subsidiaries.
Looking Toward the Future
Delta Live’s clients will maintain full continuity of service, working with their trusted teams, while benefiting from increased technical capacity and Groupe Novelty’s international reach.
With this acquisition, Groupe Novelty, and all its country branches continue to strengthen their collective offer, aiming to deliver greater value, innovation and scale across Europe and beyond.
Photo credit: Groupe Novelty
