Meet the Novelty team: experts in technical audiovisual production

In the heart of every successful audiovisual technical production and our AV event technology there are people, our most valuable resource.

Our team expresses authentic passion in every detail, driven by creativity, technical excellence and a strong commitment to surpass the expectations of every customer, and especially, overcome our own limits in the production of live and on-line events.

This drive guides us to constant excellence. Over the years, we’ve built a valuable business culture. But we know that values aren’t created in a vacuum. Each of us brings our own unique value, creating a professional environment where the key values are trust, professionalism and commitment, along with enthusiasm, excitement and smiles.

This unique combination of people sets us apart: we are diverse individuals united by a common purpose.

Excellence in training and AV technology

We value the lifelong training of our team to stay up to date with the latest trends, technical developments and technology from the audiovisual sector.

Cooperation and the sum of talents for successful events

We believe that the collaboration and sum of talents are essential to reach the goals of each project in an effective and efficient way in the audiovisual sector.

Passion for the creation of unique audiovisual experiences

Our passion for what we do translates into your ideas becoming extraordinary audiovisual experiences. We dedicate ourselves completely to making sure your event leaves a lasting impression.

Total commitment to perfecting the details

We work with you closely to guarantee that every detail is perfect. Your satisfaction is our unswerving commitment in the audiovisual sector.

Riad El Abed

Founder & CEO Novelty Spain
Marina Calabuig

Co-founder Novelty Spain
Xenia Garreta Solanes

Accountant Manager
Gonzalo Mascheroni

Head of Production
Virginie Le Vaillant

Project Manager
Natalia Maymo Magriña

Project Manager
Frederic Martorell

Project Manager
Mayur Bayle

Project Manager
Medhi Agrebi Bouzouia

Project Manager
Carlos Batista

Project Manager
Iván Trullàs Hellín

Head of Technical Production
Abel Fernandez Rodriguez

Warehouse Manager
Fernanda Guerzoni

Marketing Strategist
Dikra El Azzouzi

Human Resources Technician

What makes us so unique?

Designing the audiovisual technical production of your event is more than creating plans and selecting AV equipment.

It means taking a close look at your needs and the ambitions of your brand to connect you to your audience in an authentic way.

At Novelty Spain, we are proud to represent excellence in its purest expression. Every project is a bespoke, exciting journey to create a truly unforgettable event.

Do you know the "Novelty Style"?

Innovation and excellence in production: The Novelty Spain trademark

We create extraordinary events because of the people behind our productions.

Our reputation and success are defined by the way we work. A sense of consistency, listening, passion, planning to detail pervades as we carry out clean and thoroughness, which is reflected in every detail, from the commitment to exceeding expectations to the delicate care with which we look after our audiovisual equipment and the event space.

Some even call it “Novelty Style” and we’d like to believe that it’s one of the main reasons why some of the world’s leading companies choose to work with us. And we’re sure that, if you still haven’t experienced it, you’ll like it too.