Can you imagine a stand that reacts to every movement of its visitors in real time? That’s exactly what we created with Naostage at the last edition of ISE. Keep reading to discover how we made it happen and what we have in store for this year’s edition.
AV technical production for trade show stands was the foundation behind the immersive stand that Naostage presented together with Groupe Novelty at ISE 2026. The objective went far beyond showcasing a piece of technology. The challenge was to ensure that any visitor could instantly understand—without prior explanation—how a space can interpret and respond to human movement in real time.
That is exactly what happened inside the stand. The LED floor, LED wall, lighting, audio, and cameras reacted immediately to each visitor’s position and trajectory. There were no wearable sensors, no beacons, and no physical devices involved. The entire system relied on YouTrack, Naostage’s markerless tracking technology, combined with a robust audiovisual integration capable of maintaining a stable and consistent demo throughout the exhibition.
To make this possible, Novelty took on the full technical production of the space, delivering an integrated solution that combined video, lighting, sound, networking, rigging, and on-site technical support. The result was a stand that was not only visually engaging, but also clear to interpret, operationally reliable, and designed to demonstrate—live—how beaconless tracking can be applied in trade show environments and immersive installations.
Event: ISE 2026 – Integrated Systems Europe
Client: Naostage
Technical partner: Novelty Spain / Groupe Novelty
Dates: 3–6 February 2026
Location: Fira Barcelona – Gran Via
Space type: Immersive stand
Industry: Audiovisual technology · Interactive environments
Stand objective: Live demonstration of YouTrack, Naostage’s markerless tracking system
AV technical production: Video, lighting, audio, power, network, and rigging
At trade shows like ISE, brands compete for attention in an environment saturated with stimuli. The real challenge is not just attracting visitors, but helping them understand a technical solution within seconds, without overwhelming them. For Naostage, this challenge was particularly demanding.
YouTrack introduces a powerful concept:
A system capable of detecting position, distance, and movement trajectories without the need for beacons or wearable sensors. However, explaining this technology verbally would not have been enough to create real impact on the show floor.
The solution was to transform the concept into a live, intuitive, and highly visual demonstration. This is where technical AV production for trade show stands became essential. The experience needed to react to visitors in real time, while maintaining a clear and immediate visual logic.
Each technical layer played a specific role in that process:
The LED floor became the primary interaction surface, allowing visitors to instantly see how their presence activated the space.
The LED wall reinforced this information visually, extending the interaction into a vertical dimension.
Lighting guided the visitor’s movement and helped define active zones, while PTZ cameras demonstrated how tracking data could automate framing and camera behaviour.
Audio supported the experience without interfering with the clarity of the visual response.
Beyond the creative and technical design, operational reliability was critical. The system had to perform consistently over four days, under continuous use and varying levels of visitor traffic. For event agencies, this ensures brand consistency. For technical teams, it reduces operational risk. And for global decision-makers, it guarantees that the investment translates into a reliable, high-quality demonstration.
Markerless tracking, also known as beaconless tracking, allows a system to detect a person’s position and movement without requiring any physical device such as sensors, tags, or wearables.
Instead, the space itself becomes intelligent. Through a combination of cameras and processing systems, it interprets what is happening and translates that data into real-time audiovisual responses.
In the context of trade show stands, this represents a significant shift in how audiences interact with space. Visitors are no longer required to follow instructions or interact with devices. They simply enter the stand, move naturally, and immediately see how the environment reacts.
In Naostage’s case, YouTrack made this interaction logic completely visible. As visitors moved through the space, their position activated specific areas of the LED floor. Their trajectory dynamically modified the content displayed on the LED wall. Lighting responded to reinforce these changes, and PTZ cameras automatically adjusted their framing based on real-time tracking data. The audience became a part of the system, and the space responds with precision and immediacy.
The technical AV production for the stand was carefully designed to ensure that the technology could be understood quickly and naturally. The goal was not just to install equipment, but to organise every technical layer in a way that made the demo intuitive and easy to read.
The spatial design played a key role in this. The LED floor acted as the central interaction surface, where visitors could directly see how their movement triggered changes. The LED wall extended this information vertically, reinforcing the visual logic of the system. Lighting accompanied the visitor journey, while PTZ cameras completed the demonstration by showing automated tracking in action.
Behind this experience, the control system ensured stability and consistency throughout the event. Signal management, content distribution, and synchronisation between devices were essential to maintaining a uniform behaviour across all demos, even during peak visitor flow.
The experience was built around an audiovisual infrastructure where video, lighting, audio and rigging worked together in perfect harmony. Each system played a specific role in the demo, but all followed the same principle: turning visitors’ movements into a visible, dynamic and synchronized experience throughout the stand.
From a technical perspective, the solution was built on an integrated infrastructure that combined video, lighting, audio, cameras, networking, and power within a single operational workflow. This integration is what allowed the stand to function as a cohesive immersive environment, where every response had a clear purpose within the overall experience.
The demos were designed to be immediately understandable. Any visitor, regardless of technical background, could grasp how YouTrack worked within seconds. The interaction logic was simple: step into the active area, move, and observe how the environment responds in real time.
This response was built through multiple audiovisual layers working together. As visitors moved, specific zones of the LED floor were activated, creating a direct visual connection between position and response. At the same time, the LED wall adapted its content based on movement, reinforcing the perception of tracking. Lighting followed these changes, helping to highlight active areas and guide attention. PTZ cameras completed the experience by automatically adjusting their framing, demonstrating how tracking data can be used in live production environments.
The result was a highly intuitive experience, where every movement had a visible consequence. This made it easy to understand how the technology could be applied not only in trade show stands, but also in immersive installations and interactive public environments.
Video formed the core visual layer of the demo and played a central role in communicating the system’s behaviour. The LED floor acted as the main interaction surface, allowing visitors to immediately see how their position and movement generated visual responses. This direct feedback was essential to making the experience intuitive and engaging.
The installation included a 5 x 8 metre LED floor and a vertical LED screen, both connected to a signal distribution system designed to ensure continuous and stable playback. The system architecture incorporated both main and backup signal paths, providing redundancy and reliability throughout the event.
Content control was managed through SMODE, operated by the French team, which delivered independent HDMI signals for the floor and the vertical screen. These signals were distributed using a 4K 8x8 HDMI matrix, configured with a main and backup structure for each output. This setup ensured a well-organised audiovisual workflow and allowed the system to maintain consistent performance during every demo.
The video system was complemented by a 55-inch auxiliary display for additional content, as well as a dedicated control environment for the media server, including a 28-inch monitor, keyboard, and mouse. This configuration provided a clear and efficient way to manage content in real time, which was essential in a stand where visual response was a key part of the experience.
Lighting was conceived as a key supporting layer within the stand, designed not to dominate the experience, but to enhance its clarity and spatial readability. Its role was to reinforce what was happening across the different audiovisual elements, helping visitors intuitively understand how the system reacted to their presence.
From a technical perspective, the lighting design combined several fixture types to cover different layers of the space. The setup included Robe Tetra2, Cameo Aura XIP 22, Ayrton Stradale and LED Kinetic units, carefully distributed to ensure consistent coverage and visibility from multiple angles within the stand.
Some of the Aura XIP fixtures were integrated into the structure, while the Ayrton Stradale units were mounted on motorised “T” swing systems. These elements were connected via DMX to a controller positioned on the structure, allowing for controlled vertical movement. This added an extra dimension to the demo, introducing subtle motion that enhanced the perception of dynamism without compromising the visual clarity of the space. Additionally, the lighting programming focused on simple, readable responses that aligned with the overall logic of the demo. Changes in intensity, colour variations, and targeted highlights were used to indicate which areas were active and how the system was reacting to visitor movement. This approach ensured that lighting contributed to the narrative of the space rather than distracting from it.
Additional support came from floor-based elements such as hazers and wash fixtures, which helped add volume and depth to the environment. These elements enhanced the visibility of light beams and reinforced the spatial perception of the stand, especially in moments where multiple layers of the demo were activated simultaneously.
The result was a reactive lighting system that felt fully integrated into the audiovisual ecosystem—subtle, precise, and aligned with the overall goal of making the experience easy to interpret.
Audio was designed as a complementary layer within the stand, supporting the experience without interfering with the clarity of the visual elements. In a trade show environment, where noise levels can fluctuate significantly, maintaining balance is essential. The objective here was not to create an immersive soundscape, but to provide a controlled and reliable audio presence that reinforced specific moments of the demo.
The system was built around a P.A. setup managed through a Yamaha 01V console, ensuring straightforward control and consistent performance. Wireless ULX microphones were also integrated, allowing for live explanations or guided demos when needed.
By keeping the setup simple and robust, the audio system contributed to the overall stability of the stand, aligning with the broader objective of delivering a reliable and seamless experience over the course of the exhibition.
The booth rigging was designed to ensure the organized and stable integration of lighting, cameras and moving elements.
Equipment placement allowed us to maintain the appropriate heights and angles throughout the demo without interfering with active areas of the visitor path. In addition, winches provided vertical movement for certain elements, adding to the sense of dynamism without compromising the booth’s clean visual appearance.
The Naostage and Groupe Novelty stand at ISE 2026 clearly demonstrated how technical AV production for trade show stands can transform complex technology into an experience that is both intuitive and impactful.
Rather than relying on explanations, the stand allowed the technology to speak for itself. The interaction between LED surfaces, lighting, audio, and cameras made it possible to understand, in real time, how a space can respond to human movement without the need for devices or physical interfaces.
YouTrack made markerless tracking visible and accessible, while the audiovisual integration ensured that the demonstration remained stable, coherent, and consistent throughout the entire event. This combination of clarity and technical reliability is what ultimately defined the success of the project. The result was an immersive stand designed not only to capture attention, but to communicate effectively and demonstrate, in a direct and tangible way, how interactive environments can be implemented in real-world scenarios.
Do you want to create an immersive stand with AV technical production for trade show stands that delivers both impact and reliability at trade shows? Get in touch with our team now.