In London, Delta Live by Novelty and Novelty UK recently collaborated for the first time on the LightSpray project, created for the creative agency Mazarine.
The project marks an important step in Delta Live’s development. Historically known for its expertise in audio, the company successfully delivered a complete technical production that included sound, lighting, rigging, and video.
Behind the scenes during the installation process.
This evolution is driven by the complementary expertise within Groupe Novelty, with strong support from the Novelty UK teams, particularly in lighting design, alongside LightLab UK.
Beyond the technical achievement, this project highlights the Group’s ability to mobilize its expertise internationally and offer fully integrated solutions tailored to agencies and brands.
Project: LightSpray / ON
Agency: Mazarine
Location: London
Dates: 22–26 April 2026
Lighting Design: LightLab UK
Technical Production: Delta Live by Novelty & Novelty UK
Immersive entrance design and spatial setup.
Tunnel experience.
Interactive running experience powered by immersive visuals.
Technology and innovation showcased within the installation.
Spatial storytelling and immersive content integration.
Technical setup and LED integration backstage.
If you need a top-tier AVL partner for concerts, corporate events or complex technical productions, Novelty is ready to help. Our team analyses, designs and implements bespoke AVL solutions tailored to your objectives, regardless of size or format.